search engine optimisation Hack: Duplicate Content material Technique

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0:05 It is Neil Patel for one more Q and A Thursday video. I am right here with Adam from https://viewership.com/.

This week’s query is: “Hey, Neil. Nice video as all the time. I’ve one doubt. While you use the identical article from a weblog on LinkedIn article or one thing else, does Google see it as suspicious, like duplicate content material?”

0:25 This is the factor with duplicate content material they do not care a lot about duplicate content material, they extra so care in regards to the person expertise. So should you’re simply jacking somebody’s content material, and also you’re simply taking it phrase for phrase, and you are not offering every other worth, you are not going to get penalized, you simply will not rank that top for that article.

2:10 A method that David invented for us, and this technique labored rather well, and we’re nonetheless doing this in the present day, I used to take my weblog content material and put all of it on LinkedIn verbatim, the introduction sells the remainder of the article, and he all the time took the introduction and he put on the finish of it: click on to proceed studying, and it drove site visitors again to the web site.

Not solely, sure, nevertheless it’s additionally duplicate content material, Google did not care. We nonetheless ranked effectively on Google, however we’re producing site visitors from LinkedIn, and extra importantly, we’re producing conversions, proper? Visitors with out gross sales does not matter.

3:00 Now should you’re releasing content material on social media: movies, audio clips, and also you’re simply placing them on Instagram, Fb, Youtube, LinkedIn, no matter it could be, put them in all places. It does not matter if the textual content is similar, the movies are the identical. Although there’s overlapping in audiences, you will discover that you’re going to get extra viewership typically by simply placing the identical content material in all places.

3:30 We put our Youtube movies on Youtube, proper, if you compress them, and also you set them up, and also you optimize them for us. We do Youtube, we do Fb, and we do LinkedIn. And humorous sufficient, Youtube does effectively, Fb’s does effectively, however we have been getting extra views, than wherever else proper now, on LinkedIn.

3:45 LinkedIn, although we now have fewer followers on LinkedIn, they lack video content material, in order that they’re pushing it tougher than every other channel, they usually’re doing free advertising for us. So ensure you’re pushing out your content material in all places. Social media does not matter on duplicates.

4:00 Now if you wish to take that very same video and audio content material that you just placed on social media websites in your web site, like neilpatel.com, sure, you will get engagement, however you most likely will not get as a lot engagement as you’ll from the social websites, and you will find that the video content material that you just put out in your web site and the audio content material that you just put in your web site, even should you add within the transcriptions in your website, it will not get a lot Google love.

5:00 I create movies for each my firms, put it on Youtube, after which we now have a author take the details of that and extrapolate it, and make a unique article and an extended article for search engine optimisation. Curious, would that make sense to do?

That works effectively. I do not know should you’re doing this, however I might do this plus take the video format and embed it into the articles.

5:50 By including your movies to your web site, your time on website will increase, your person metrics go up, and you will find that your total Google rankings will enhance, however the hot button is to not simply have movies in your website, it is textual content, as Adam was mentioning, and embed the movies, in order that that means individuals watch movies in your web site plus learn the textual content, the time on website will increase, person metrics go up, which total will increase your rankings to your complete website.

So thanks guys for watching. Should you prefer it, ensure you subscribe, share the video. When you’ve got a query for subsequent week, go away a remark beneath, we could reply it.

We could reply it in one other Q and A Thursday video or worse case, we’ll at the least, or I will at the least reply to your remark and reply the query.

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