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Distinction Between SEM & PPC:
PPC is SEM.
That’s, pay-per-click promoting (PPC) is identical as search engine advertising and marketing (SEM), or a minimum of a significant a part of it.
website positioning is none of these issues.
What seemingly developed over time as a result of a number of doubtlessly complicated digital advertising and marketing acronyms, in addition to the necessity to outline particular paid initiatives outdoors of Google paid search, introduced two closely used cost-driven advertising and marketing phrases to imply the identical factor (resulting in much more potential confusion from newbies).
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