If you want to know the complete form of MDH, you have come to the right place. MDH is a reputed global spice company that was established in 1919. It sells more than 60 products in 50 countries and is headquartered in Sialkot, Pakistan. Whether you are a spice lover or not, you should learn about the history of this company.
Malaysian Di Hatti (MDH) is a reputed global spice company headquartered in India. With an ancient history in spice production, the company has been able to capitalize on its rich heritage to create a world-class spice brand. Its products are uniform in flavor and quality and have won several awards. The company has an extensive distribution network and sells to over four lakh retailers worldwide.
With over 90 years of experience, MDH Spices has developed a robust infrastructure and a diverse product range. It started as a producer of Deggi Mirch Wale, a traditional spice blend, but has since added a variety of other spices to its offerings. Today, the company offers masala mixes for almost every Indian dish. This product range helps the company expand its brand recognition and customer loyalty.
MDH is an Indian manufacturer, distributor, and exporter of spices. Founded in 1919 by Mahashay Chunni Lal, the company now exports to more than 100 countries and has a revenue of more than Rs 924 crore. The company currently has 64 different products and exports to over 100 countries. It has eight lakh retail dealers and about 1,000 wholesalers.
The company’s success is due to its supply chain. It sources spices from Karnataka, Rajasthan, Afghanistan, and Iran. Last year, it posted a net profit of Rs 213 crore. It is currently one of the leading brands in its category, with more than 12% market share. It is the undisputed leader in the North Indian market.
The company sells a wide range of products to meet the needs of consumers worldwide. Today, it has a portfolio of over 60 different products and more than 150 different packages. These products and packages have been designed to appeal to different markets and target audiences.
The company has offices in Dubai and London and exports its products to more than 100 countries worldwide. While the company’s headquarters remain in Delhi, its branches are in London and Dubai. The company has also hired Bollywood actress Ritu Dharampal as its brand ambassador, appearing in advertisements and promoting its products. Dharampal owns 80% of the company and received a Padma Bhushan award in 2019. MDH sells over 60 million packets of spices each month, making it the number-one Indian spice company.
The MDH brand is already well known in India, thanks to its extensive TV commercials. It also has a large distribution network, which allows the company to expand its reach into new territories. However, the MDH brand is not particularly popular in tier-II and tier-III cities, where several regional spice makers cater to local tastes.
MDH is a global manufacturer of spice blends. Its roots are in Sialkot, Pakistan. The founder, Mahashay Chunni Lal, started a small shop in 1919. This business soon gained fame as a supplier of Deggi Mirch and Chilli. The Indian-based ITC acquired the company in 2020. It has over 60 products and exports them to many countries.
MDH is a family business. The founder, Mahashay Dharampal Gulati, was a dropout from school when he started his business. His parents were from Sialkot and had migrated to India after Partition. His father was a social worker. His family later moved to Delhi, where they opened the MDH spice shop.
Mahashay Chunni Lal’s MDH spice and dry fruit business began in 1919 when his father, Chunni Lal, opened a small shop in Pakistan. After Partition, the family moved to Delhi and set up 15 factories to supply their products to a national network of dealers. MDH is a thriving enterprise that has grown into a Rs 1500 crore empire. The company also has offices in London and Dubai and exports to over 100 countries.
Although it started as a family business, MDH h,as grown into a global business with over sixty brands and four lac retail dealers. In the FMCG sector, the company has offices in London and Dubai and has over 60 household brands. Its mission is to serve humanity, and this mission is reflected in the company’s business ethics.
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