The right way to Optimise Every Content material Ingredient for Search engine marketing? Lyndon Barnett, Vodafone Australia

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Lyndon Barnett, Senior Digital Content material & Search engine marketing Supervisor, Vodafone

Watch all session on https://www.globalmarketingday.com/#recordings

Content material is a vital component of excellent Search engine marketing – however how do you produce Search engine marketing-optimised copy in 2019? The panorama has modified a lot previously decade. Ten years in the past it was all the fad to incorporate related key phrases within the physique copy a sure variety of instances. Right this moment optimizing content material is far more refined.

On this session you’ll be taught:
– Why content material remains to be a vital component of excellent Search engine marketing
– What are the completely different digital content material components which you can optimize for Google
– The right way to optimize these digital content material components for Google

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